Final month Milkrun introduced its sudden closure, with operations ceasing on April 14. However the quick grocery-delivery start-up has revealed its swift return, after being purchased by Woolworths. The grocery store chain’s supply app Metro60 has simply relaunched below a brand new title, “Milkrun now powered by Metro”.
Milkrun’s closure adopted that of its rivals Voly and Ship, which each shut down in 2022. In an e mail despatched to employees final month, the corporate’s founder and CEO, Dany Milham, cited deteriorating financial circumstances because the trigger. Milham opted to shut the enterprise whereas it was nonetheless in a position to pay suppliers and supply severance packages to all 400 members of employees.
Milham is not going to be becoming a member of Woolworths as a part of the acquisition, and the brand new model of Milkrun shall be using gig staff as a part of Woolworths’ cope with Uber, fairly than its former salaried drivers – which was an enormous level of distinction for Milkrun, if not its clients.
With orders now being fulfilled by Woolworths’ vary of Metro shops, the brand new Milkrun guarantees clients the selection of greater than 10,000 merchandise, together with recent sushi and scorching roast chickens. Whereas the previous service solely delivered to pick out suburbs in Melbourne and Sydney, the brand new iteration shall be accessible in over 500 suburbs throughout each cities, in addition to in Brisbane, Canberra, and the Gold Coast.
“We’ve lengthy admired Milkrun’s modern model, dedication to clients and ambition to shake up the grocery supply mannequin,” Woolworths CEO Brad Banducci stated in a press release. “We’re thrilled that the Milkrun story will proceed to reside on and thrive with Metro60 relaunching as Milkrun now powered by Metro.”
Following Metro60’s pre-existing enterprise mannequin, the performance of the app will stay the identical, with a flat $5 supply payment and nil service payment on all orders. To rejoice the relaunch, nevertheless, the app is operating a promotion for brand new clients, with no supply payment for his or her first three orders. On a regular basis Rewards members can even hyperlink their card to the app and earn some extent for each $1 spent.
Taking to its personal Instagram on Thursday to interrupt the information, the model stated: “Milkrun is again within the sport, now powered by Woolworths Metro. Which means you get a ten,000+ vary of groceries, tons of offers and a mean supply time of 33 minutes due to our supply companions. Obtain the model new, shiny Milkrun app and let’s get this grocery supply celebration restarted.”
The announcement was met with pleasure from the model’s followers.
“Reward be to the milk gods,” stated one consumer. “What an acquisiton, properly performed,” learn one other remark.
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